Farmers Insurance Jerome Dickson Agency
I built a small-town storytelling strategy that made the agency a recognizable, trusted, and loved local brand.
Through a mix of creative campaigns, local partnerships, and consistent social content, I turned everyday insurance topics into engaging community conversations.
⭐️ 100% local name recognition.
💬 Zero paid ads.
Viral Small Town Marketing
I created and launched the “Headless Horseman Ride” as a Halloween campaign for Jerome Dickson Farmers Insurance — featuring a rider galloping through local well traveled downtown areas with a sign reading, “Don’t Lose Your Head Over Bad Insurance.”
I turned a simple stunt into a beloved community event that strengthens hometown pride and will grow brand visibility year after year.
Client
Jerome Dickson Farmers Insurance Agency
Year
2025
First 90 Days
👀 36,754 Total Views
•
↑ 323%
•
💬 2,021 Engagements
•
↑ 3,000%+
•
👥 349 Followers
•
↑ 16%
•
👀 36,754 Total Views • ↑ 323% • 💬 2,021 Engagements • ↑ 3,000%+ • 👥 349 Followers • ↑ 16% •
🏅 Community Partnerships: Local Schools & Student Recognition
To strengthen local brand trust and visibility, I built a partnership between the agency and the local school districts — focused on celebrating student achievement and community spirit.
This alone provides thousands of consistent views EVERY week.
Launched two recurring programs:
Athlete of the Week — honoring standout student athletes with personalized donut deliveries and social media shoutouts, tagging the schools and local businesses that support youth sports.
Attendance Awards — recognizing classrooms with perfect attendance and rewarding them with donuts and class features, often in collaboration with the local police department or school resource officers.
These initiatives quickly became local favorites — shared by teachers, parents, and schools — turning the agency’s pages into a hub for positive community news. The campaigns built consistent goodwill, strengthened local relationships, and positioned the Farmers Insurance brand as a true hometown supporter of education and youth success.
✅ Check: Local Business Partners
I built genuine partnerships with nearby small businesses to boost both community connection and brand reach.
From collaborating with Scoop There It Is to using a local print shop to produce all signage for our viral “Headless Horseman” marketing, to sourcing every classroom and athlete award from our favorite local donut shop, each collaboration strengthened relationships and visibility across town.
These partnerships turned ordinary marketing moments into shared community wins — helping local businesses grow while keeping Jerome Dickson Farmers Insurance top-of-mind as a hometown supporter.
